What is Digital Marketing? Beginner guide
Digital marketing also known as online marketing , is the use of the internet and other forms of digital to promote your business online. This includes mobile marketing, online marketing, digital advertising and content marketing.
Why is digital marketing important ?
Digital marketing helps build brand awareness , drive sales and connect with customers .
Any marketing can help your business thrive , but digital marketing is increasingly important because there are around 5.45 billion internet users worldwide.
From social media to text messages , there are many ways in which you can use digital marketing to communicate with your target audience. Digital marketing has minimal upfront costs , making it more cost effective for small businesses
Types of digital marketing
Search engine optimization:
SEO (search engine optimization) is an art and science of digital marketing . SEO requires you to research and weigh different contributing factors to achieve the highest possible ranking on search engine results pages.
Important factors of SEO are
Quality content
Optimising key elements like H1, title and meta description
Number of quality backlinks
Internal linking
SEO has 4 major components :
On page seo
Off page seo
Technical seo
Core web vitals
On page seo:
On page seo involves making changes to page structure and content to make it more suitable for search engine algorithm
Off page seo:
Off page seo is set of activities that take place outside the website to improve search ranking like backlinks , social media , brand mentions , events and google my business profile
Technical SEO:
It is set of website optimization that helps search engine to crawl and index website , which can help improve website ranking in search results
Core web vitals :
Core web vitals are three metrics that help in measuring how a page performs for users . The three core webvitals are largest contentful paint , Interaction to next paint and cumulative layout shift .
Content marketing:
Content marketing is a strategy that involves writing and distributing content across digital brands to engage audiences and build trust. Content marketing aims to attract and retain customers by providing valuable information . Content can be of image , videos, article and email
content marketing can helps in improving SEO for example Spotify’s annual spotify wizard is an annual content marketing campaign which provides user with annualized report on there usage which encourages them to engage with the brand
Thus content marketing is an inbound marketing which means attracting users by providing information rather than relying on ads
Social media marketing
Social media marketing is use of social media to engage users , build brand awareness and improve website traffic. Social media marketing involves
Creating content:
Publish high-quality content that showcases your brand's values and story
Engaging with followers
Respond to comments, shares, and likes, and follow and engage with customers and influencers
Analysing results
Use data analytics to track the success of your efforts and identify ways to engage more
Running advertisements
Pay to have your business appear in front of large volumes of targeted users
Benefits of digital marketing
Cost-effective: Digital marketing can be cheaper than traditional marketing methods.
Measurable results: Digital marketing allows businesses to track their results and prove their return on investment (ROI).
Targeted audience: Digital marketing allows businesses to reach specific audiences based on their interests and engagement history.
Personalization: Businesses can create personalized experiences for customers at every step of their journey.
Global reach: Digital marketing can reach potential customers in your state, country, and even globally.
Brand awareness: Digital marketing can help build brand awareness and drive product sales.
Customer loyalty: Social media can help businesses build customer loyalty and create a reputation for being easy to engage with.
Customization: Digital marketing gives businesses the ability to customize every stage of their campaign.
Improved market analysis: Digital marketing can help businesses improve their market analysis.
Social currency: Digital marketing can help businesses build social currency, which can lead to more sales.